Virtue signaling

Background

There is a currency going around that has the sound of "gross" and "cute". Expressing disgust or favor for the images and messages we see and hear fuels the attention economy. What is the Return on Investment of claiming virtue without having to do anything to corroborate. 

Call to Action

Submit a comment with the aspects of Virtue Signaling that you want to discuss in our next meeting.

Oxford Definition

The action or practice of expressing one's views or acting in a way thought to be motivated primarily by a wish to exhibit good character, social conscience, political convictions, etc., or to garner recognition and approval.

https://en.wikipedia.org/wiki/Virtue_signalling

James Bartholomew

"No one actually has to do anything. Virtue comes from mere words or even from silently held beliefs. There was a time in the distant past when people thought you could only be virtuous by doing things...[that] involve effort and self-sacrifice."